One of our first mini-briefs of semester 2 was in crafts and media tech, we have been asked to look at some logo’s and idents from various game, TV, film and animation companies and give our thoughts and opinions on them.
The first logo I’ve decided to look at is DC comics I’m sure pretty much everyone will know who they are but its an American comic book publisher and is also in other media and I’ve chose to look at this one because they have quite recently changed there ldent. I couldn’t find the animated version of the new logo but what it does is peel back the whats meant to be paper to create the ‘D’ and reveal the ‘C’ and then that’s it, it was used for the dark knight rises film. I think the animation is a bit soft and feels kind of weak with soft page peeling back, not what i imagine a superhero to be. I think the new logo is okay non animated but i do prefer the previous one but that might just be because its the one I’ve always known, It looks a lot less like a comic book company logo and could be the logo for any type of business. I imagine the brief given to the creator would of been to make it look more professional and corporate in comparison to the previous logo, I’m not sure why this is the case though. Maybe its because they are going for a more serious approach to all the things they publish, like for example the latest batman trilogy was much more dark and serious compared to previous films.
This is the previous logo animation which shows it like its flicking through and comic and then brings up the logo, the new one loses out on this because it doesn’t show the flicking through comics bit which shows what the company does really well in my opinion. A quick extra thing i noticed when looking at the older logo’s is that they look really American and remind me of what i imagine an old baseball league logo would look like, not sure why. Also the 1976 logo was created by Milton Glaser a famous graphic designer and early in semester 1 we was shown a video by Gareth where he explains the importance of knowing how to draw.